Project Description

In only 15 seconds, and following extremely tight branding guidelines, “Nestea Cherry Blossom” had to be linked to the “Spring awakening of nature”. The animators juxtaposed fresh green outdoor colours with the orange refreshment of the brand. To position the brand’s orange colour just right, they introduced a bright red butterfly in the first few seconds – at the other end of the colour palette. At the end, they also framed the leading orange colour with the bright yellows of Spring flowers. This has been a true “colour symphony composition”.